120 hooks · 8 categories · 8 industries

Ad hook library

A curated collection of opening lines that stop the scroll on TikTok, Reels and Shorts. Search, filter by category or niche, click any hook to edit it, then copy with one click.

120 hooks

Curiosity
I tried this for 7 days and didn't expect what happened.
Tap to edit · Click copy when ready
Curiosity
The reason your skin breaks out has nothing to do with your face wash.
Tap to edit · Click copy when ready
Curiosity
Most people use this completely wrong.
Tap to edit · Click copy when ready
Curiosity
There's a reason your favourite creators won't show this on camera.
Tap to edit · Click copy when ready
Curiosity
If you've ever wondered why nothing seems to work — watch this.
Tap to edit · Click copy when ready
Curiosity
This is the one ingredient dermatologists actually use on themselves.
Tap to edit · Click copy when ready
Curiosity
Big brands hate that this exists.
Tap to edit · Click copy when ready
Curiosity
What happens in 30 days will surprise you.
Tap to edit · Click copy when ready
Curiosity
Watch this before you buy another one.
Tap to edit · Click copy when ready
Curiosity
I almost returned it. Then this happened.
Tap to edit · Click copy when ready
Curiosity
There's a glitch in the supplement industry — and we found it.
Tap to edit · Click copy when ready
Curiosity
Why your trainer never tells you this.
Tap to edit · Click copy when ready
Curiosity
The truth about why your team is slow.
Tap to edit · Click copy when ready
Curiosity
Your dog is begging for this and you don't even realise.
Tap to edit · Click copy when ready
Curiosity
If your coffee tastes off, it's not the beans.
Tap to edit · Click copy when ready
Problem-Agitate
If you're tired of waking up exhausted, this is for you.
Tap to edit · Click copy when ready
Problem-Agitate
I was breaking out at 32. Nothing was working.
Tap to edit · Click copy when ready
Problem-Agitate
Spending 3 hours a day on emails? Stop.
Tap to edit · Click copy when ready
Problem-Agitate
If your jeans never fit right, you're not the problem.
Tap to edit · Click copy when ready
Problem-Agitate
Tired of trying every diet that doesn't stick?
Tap to edit · Click copy when ready
Problem-Agitate
Your dog won't stop scratching. Here's why.
Tap to edit · Click copy when ready
Problem-Agitate
If your kitchen is a war-zone every weeknight, watch this.
Tap to edit · Click copy when ready
Problem-Agitate
Bloated by 4pm every single day? It's not normal.
Tap to edit · Click copy when ready
Problem-Agitate
Sick of foundation that creases by lunchtime?
Tap to edit · Click copy when ready
Problem-Agitate
Tired of supplements that make 50 promises and deliver none?
Tap to edit · Click copy when ready
Problem-Agitate
Skipped another workout because your gym was packed?
Tap to edit · Click copy when ready
Problem-Agitate
Stop using 6 different apps to do one job.
Tap to edit · Click copy when ready
Problem-Agitate
Your couch shouldn't smell like wet dog. Here's the fix.
Tap to edit · Click copy when ready
Problem-Agitate
If meal-prep takes you 3 hours on Sunday, you're doing it wrong.
Tap to edit · Click copy when ready
Problem-Agitate
Tired of clothes that look great online and awful in person?
Tap to edit · Click copy when ready
Stat-Drop
97% of customers saw visible results in 14 days.
Tap to edit · Click copy when ready
Stat-Drop
Over 250,000 sold in the last 6 months.
Tap to edit · Click copy when ready
Stat-Drop
We replaced 5 tools and cut software costs by 64%.
Tap to edit · Click copy when ready
Stat-Drop
9 out of 10 dermatologists recommend this exact ingredient.
Tap to edit · Click copy when ready
Stat-Drop
Customers report 3x more energy by week two.
Tap to edit · Click copy when ready
Stat-Drop
Sold out 4 times this year. Back in stock for 48 hours.
Tap to edit · Click copy when ready
Stat-Drop
The team did the same job in 1/3 of the time.
Tap to edit · Click copy when ready
Stat-Drop
Vets tested it for 12 weeks. The result: zero shedding.
Tap to edit · Click copy when ready
Stat-Drop
23,000 five-star reviews can't be wrong.
Tap to edit · Click copy when ready
Stat-Drop
Cuts your skincare routine from 8 steps to 2.
Tap to edit · Click copy when ready
Stat-Drop
76% of users sleep deeper within 5 nights.
Tap to edit · Click copy when ready
Stat-Drop
12 grams of protein. 0 grams of sugar. 110 calories.
Tap to edit · Click copy when ready
Stat-Drop
We tested 40 dog foods. Only 3 made the cut.
Tap to edit · Click copy when ready
Stat-Drop
Saves the average team 11 hours a week.
Tap to edit · Click copy when ready
Stat-Drop
Worn by Olympic athletes in 14 countries.
Tap to edit · Click copy when ready
Social-Proof
I bought it because everyone on my FYP wouldn't shut up about it.
Tap to edit · Click copy when ready
Social-Proof
TikTok made me buy it. I'm not mad.
Tap to edit · Click copy when ready
Social-Proof
Vogue called it the must-have of the year.
Tap to edit · Click copy when ready
Social-Proof
5,000 founders use this every single day.
Tap to edit · Click copy when ready
Social-Proof
The viral hair tool that broke the internet — for real this time.
Tap to edit · Click copy when ready
Social-Proof
If you've seen 10 creators using this, here's why.
Tap to edit · Click copy when ready
Social-Proof
Trusted by trainers at 200+ commercial gyms.
Tap to edit · Click copy when ready
Social-Proof
It went viral. Then it sold out. Twice.
Tap to edit · Click copy when ready
Social-Proof
Featured in Forbes, Business Insider and 4 morning shows.
Tap to edit · Click copy when ready
Social-Proof
My followers begged me to review this. I finally did.
Tap to edit · Click copy when ready
Social-Proof
Every chef in my kitchen swears by it. Now I get why.
Tap to edit · Click copy when ready
Social-Proof
When 3 of my friends bought the same thing, I had to try it.
Tap to edit · Click copy when ready
Social-Proof
The dog blanket that's somehow on every Instagram dog page right now.
Tap to edit · Click copy when ready
Social-Proof
Used by Y Combinator's last 3 batches.
Tap to edit · Click copy when ready
Social-Proof
My grandma. My boss. My therapist. They all use this.
Tap to edit · Click copy when ready
Direct Promise
Clear skin in 30 days, or your money back.
Tap to edit · Click copy when ready
Direct Promise
Cut your inbox in half. By Friday.
Tap to edit · Click copy when ready
Direct Promise
Smoother frizz-free hair in 60 seconds.
Tap to edit · Click copy when ready
Direct Promise
A real strength program that fits in 30 minutes.
Tap to edit · Click copy when ready
Direct Promise
More protein than 3 eggs. In one sip.
Tap to edit · Click copy when ready
Direct Promise
A jacket built for 30°F mornings. And $50 less than the brand you're thinking of.
Tap to edit · Click copy when ready
Direct Promise
Make your dog's coat shinier in 2 weeks. Or refund.
Tap to edit · Click copy when ready
Direct Promise
Replace your accountant, lawyer and HR tools — with one app.
Tap to edit · Click copy when ready
Direct Promise
Dinner on the table in 15 minutes. Real food, no shortcuts.
Tap to edit · Click copy when ready
Direct Promise
Sleep through the night. Starting tonight.
Tap to edit · Click copy when ready
Direct Promise
From 'I have nothing to wear' to dressed in 60 seconds.
Tap to edit · Click copy when ready
Direct Promise
A cleaner house in 10 minutes a day. That's it.
Tap to edit · Click copy when ready
Direct Promise
Build muscle without the gym, the bro-science, or the noise.
Tap to edit · Click copy when ready
Direct Promise
Coffee that doesn't crash you at 2pm. Promise.
Tap to edit · Click copy when ready
Direct Promise
Your team's first AI tool that actually shows ROI in week one.
Tap to edit · Click copy when ready
POV
POV: you finally found a moisturizer that doesn't feel like grease.
Tap to edit · Click copy when ready
POV
POV: your gym bag now has the only thing you actually need.
Tap to edit · Click copy when ready
POV
POV: it's Sunday and you don't have to meal-prep this week.
Tap to edit · Click copy when ready
POV
POV: your dog stops chewing the couch.
Tap to edit · Click copy when ready
POV
POV: you closed Slack at 5pm and the work was already done.
Tap to edit · Click copy when ready
POV
POV: someone compliments your skin in the elevator.
Tap to edit · Click copy when ready
POV
POV: you found jeans that fit on the first try.
Tap to edit · Click copy when ready
POV
POV: it's 6am and you actually want to be awake.
Tap to edit · Click copy when ready
POV
POV: your kitchen counter is finally clear.
Tap to edit · Click copy when ready
POV
POV: the dog walker compliments how shiny your dog's coat is.
Tap to edit · Click copy when ready
POV
POV: you packed for a 5-day trip in a carry-on. Easily.
Tap to edit · Click copy when ready
POV
POV: payroll, expenses and contracts done before your coffee gets cold.
Tap to edit · Click copy when ready
POV
POV: your skin has texture again — the good kind.
Tap to edit · Click copy when ready
POV
POV: dinner is ready before the kids start asking when dinner is.
Tap to edit · Click copy when ready
POV
POV: your cardio is suddenly… fun.
Tap to edit · Click copy when ready
Question
Are you still using a $50 cleanser that does nothing?
Tap to edit · Click copy when ready
Question
Why does your supplement smell like a candle?
Tap to edit · Click copy when ready
Question
What if you could close every tab and still get more done?
Tap to edit · Click copy when ready
Question
How is your dog's food still full of fillers in 2026?
Tap to edit · Click copy when ready
Question
Did you know your foundation is breaking you out?
Tap to edit · Click copy when ready
Question
What if your favourite jeans came in a fit that actually fit?
Tap to edit · Click copy when ready
Question
Why are you still spending $40 on a single workout class?
Tap to edit · Click copy when ready
Question
What if dinner cleaned up after itself?
Tap to edit · Click copy when ready
Question
Why does no one tell you about this until it's too late?
Tap to edit · Click copy when ready
Question
Do you actually know what's in your daily multivitamin?
Tap to edit · Click copy when ready
Question
Why is travel skincare still this complicated?
Tap to edit · Click copy when ready
Question
What if your team never had to ask for a status update again?
Tap to edit · Click copy when ready
Question
Are you really getting 8 hours of sleep, or just 8 hours in bed?
Tap to edit · Click copy when ready
Question
When was the last time a workout actually felt fun?
Tap to edit · Click copy when ready
Question
Why are we still cleaning litter boxes the way we did in 1980?
Tap to edit · Click copy when ready
Controversial
Your 10-step skincare routine is making your skin worse.
Tap to edit · Click copy when ready
Controversial
Stop drinking your protein shake. Eat this instead.
Tap to edit · Click copy when ready
Controversial
Most productivity apps are slowing your team down.
Tap to edit · Click copy when ready
Controversial
Cardio isn't burning fat. This is.
Tap to edit · Click copy when ready
Controversial
Your dry shampoo is destroying your hair follicles.
Tap to edit · Click copy when ready
Controversial
Premium dog food is mostly marketing. Read the label.
Tap to edit · Click copy when ready
Controversial
Fast fashion is cheaper than what's already in your closet.
Tap to edit · Click copy when ready
Controversial
Multivitamins are a waste of money — except for one ingredient.
Tap to edit · Click copy when ready
Controversial
You don't need a meal-prep service. You need 4 staples.
Tap to edit · Click copy when ready
Controversial
The clean-girl aesthetic is built on $400 of products.
Tap to edit · Click copy when ready
Controversial
Your CRM is the reason your reps are unhappy.
Tap to edit · Click copy when ready
Controversial
Most home workouts don't work. Here's what does.
Tap to edit · Click copy when ready
Controversial
Stop buying expensive cookware. Buy this instead.
Tap to edit · Click copy when ready
Controversial
Hydrating serums don't do what you think they do.
Tap to edit · Click copy when ready
Controversial
You don't have a discipline problem. You have a tool problem.
Tap to edit · Click copy when ready

How to use this library

The first 1.5 seconds of a short-form ad decide whether anyone watches the next ten. A strong hook does three things at once: earns attention, signals relevance to the right viewer, and opens a loop that the rest of the video closes. The hooks here are organised by the mechanism they use, not the product they promote, so you can mix and match.

Pick a category that matches your strongest angle. If your biggest selling point is a stat, lead with Stat-Drop. If your viewers don't know they have a problem yet, Problem-Agitate wakes them up.
Filter by niche to see hooks pre-tagged for your industry. Click any hook to edit it inline — swap product names, statistics, and timeframes to fit your offer.
Test 3–5 hooks against the same body and CTA. The hook is the single biggest lever on your CTR; iterate on it before you rewrite anything else.

Hooks rotate fast — a hook that worked last quarter may fatigue by next month. Bookmark this page and pull a fresh batch every few weeks.

Definitions

Hook UGC CTR Ad Creative Fatigue Native Ad

Browse hooks by category

Curiosity Hooks

Open a loop the viewer feels compelled to close. The strongest scroll-stopper on TikTok, Reels and Shorts when done well.

Problem-Agitate Hooks

Name a painful, specific problem your customer recognises in the first second. They keep watching because they need the solution.

Stat-Drop Hooks

Lead with a precise, surprising statistic. Numbers feel concrete and credible, especially when paired with visual proof.

Social-Proof Hooks

Lean on what other customers are saying or doing. Borrowed credibility is the cheapest way to overcome skepticism.

Direct-Promise Hooks

Tell the viewer exactly what they get in plain language. Works when the offer is genuinely strong on its own.

POV Hooks

Frame the video as a moment in someone's life. Native-feeling on TikTok and Reels because it matches how organic creators speak.

Question Hooks

Ask a tight, specific question your audience already wonders about. Engaging without feeling pushy.

Controversial Hooks

Stake out a strong, polarising position the audience didn't expect. Use sparingly — high reward but easy to misfire.

Browse hooks by industry

Beauty & Skincare

Hooks for skincare, haircare, makeup and cosmetics ads on TikTok, Reels and Shorts.

Fashion & Apparel

Hooks for clothing, accessories, jewelry and footwear brands — DTC and ecommerce.

Health & Supplements

Hooks for vitamins, supplements, wellness and health products. Make claims you can substantiate.

Fitness & Gym

Hooks for fitness apps, workout programs, equipment, athleisure and coaching.

SaaS & Apps

Hooks for software products, mobile apps, productivity tools and subscription services.

Food & Beverage

Hooks for snack brands, drinks, meal kits, restaurants and food delivery apps.

Home & Lifestyle

Hooks for furniture, home decor, kitchen products, cleaning and home improvement.

Pets

Hooks for pet food, toys, supplements, training and accessories.

A great hook deserves a great ad

Pick a hook, then let Vinora turn it into a complete cinematic short-form ad — script, voiceover, music and visuals — in under two minutes.

100 welcome credits · No credit card required